Home BUSINESS BOX Lungile Mpharu is thinking out of the BOX

Lungile Mpharu is thinking out of the BOX

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  • Who is Lungile Mpharu

My name is Lungile Mpharu, I’m 24, I studied Journalism and Media studies at Walter Sisulu University (WSU). I’m an innovator, creative thinker and walking ideas bank. Co-founder of 2Kings with Mbulelo Ntlonti. I’m also a promoter J

What got you into events and why?

The social scene in the Eastern Cape was a redundant one consisting of a monopoly of event organisers who dictated what the social scene was and it led to the scene being tedious and boring. So I saw a gap in the market to start throwing concept parties across the province for trendy, students, mature adults and general music enthusiasts.

What groundbreaking things you have achieved so far in terms of business and growth?

Getting a chance to work for a huge company like Ogilvy – I learnt a lot about advertising, marketing and liberating of a brand which is essential when you looking to stay ahead of competitors.

What are the challenges that you are faced with as a young entrepreneur trying to enter the business world? (How do you plan to overcome them?)

The biggest challenge facing young entrepreneurs today is creating a culture that attracts and retains the talent needed to become a great company. It is something simple, but often overlooked because of the tasks and priorities of launching a new business. I feel like sticking to the basics that got me so far is the best way to overcome these challenges.

Where do you see yourself in the next twelve months?

In twelve months I’d like to have an even better understanding of the industry and chance to growing the brands I’m involved in with the help of big corporate.

What defines Lungile Mpharu?

My strong work ethic and emphasis on quality.

What is your ultimate dream that you would like to achieve in life?

I’d like to be a big player in the advertising circles.

Describe yourself in three words.

Driven, Creative, Leader

What is the main thing that you like to see in the Eastern Cape?

I’d like to see more creative agencies in the Eastern Cape. How is an agency based in the north of Johannesburg (Sandton) supposed to communicate a product to rural Eastern Cape?

How can people connect with you?

@LuwieP: Twitter Mpharu21@gmail.com

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