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Synergy between media and the entertainment industry

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Eastern Cape’s entertainment industry is too diversified with no clear roots as media and entertainment acts works separately. Entertainment acts needs media as much as media needs them to report accurate and up-to-date information to their targeted audiences. There is a need for a forceful synergy between the two core factors of Eastern Cape eco-system.

Artists need to inform media about their development on a regular basis, therefore newspapers; magazines and blogs need to respond to the demand. In order for the entertainment industry to grow and develop to be stronger, bigger and fruitful this communication relationship needs to be enforced.

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