Lwethu Gcilitshana is a Regional Marketing Manager for Bingo Royale East London (CBD) and Bingo Royale Port Elizabeth (Cleary Park).
Bingo Royale, it’s a new bingo outlet under BOSS Gaming situated in the heart of the CBD in East London. It is the first licenced Bingo outlet in the Buffalo City Metropolitan. Bingo Royale provides over 18’s with upmarket entertainment that includes an Italian Style restaurant called “Vinny’s Italian Joint” and modern bingo terminals.
What got you this industry?
I applied for a job and managed to convince my directors that I’d be a good asset for them and I have only continued doing so since I got here.
Your career highlights?
My career highlight would have to be being promoted to Regional Manager within my first month with them. Bingo Royale has been a great company to work for and they have only been supportive of my career and growth within the company.
In your own words, what is the importance of education?
Education, for me, is a starting platform for your career. I believe it goes hand in hand with drive and self confidence. You need to be ambitious in order to succeed in life. If you are educated but do not have a passion or love for what you do I do not believe you can be fully successful in your career. Some of the wealthiest men in the world do not have the best education or degrees behind their names but they succeeded by working hard and believing in the dream they were working towards.
What qualifies someone to be where you are?
Marketing is all about selling an idea or a dream to someone and convincing them to buy into it. It’s about creating an image for the company and being able to make it work. A degree is always great but I also believe a creative and strong person can be very successful in marketing.
What characteristics are needed in your line of work?
You need to have people skills, leadership skills and a creative mind.
Where do you see yourself in the next five years?
Well that’s a bit of a hard one. I had only planned on making regional in a year or two but I was blessed to have directors that believe in me. So now some of my goals, timeframes etc have had to change. I do want to grow within the company, make it as a national manager and even as a director at some point. If my career is going well and I am ready, I will hopefully have my own little family.
Who or what inspires you?
I am lucky enough to be surrounded by different people in my life, successful, strong minded people and also those with big hearts. In my family it would have to be my mother, my father and my aunt. My aunt because she has always motivated me to do what I need to do to reach my dreams. My mother because she taught me selflessness. My father because he’s always guided me in whatever choices I made and even though I am as hard headed as he is, he taught me to be my own person and not a follower. At Bingo Royale it would have to be my directors, they remind me every day of how much work goes into making something work. I also have to say my friends, we all have different personalities and I tend to question how i befriended others but we all have one goal and that is to be successful in whatever we do and everyday they remind me of that.
What challenges did you face in your career?
Being one of the youngest managers and a female has been quite a challenge when attending a meeting out of the office. You tend to meet people who will always think that because you are young, you automatically do not know what you are doing.
How did you overcome them?
I could not have done that without a few pep talks here and there from a loved one, family and my directors. I have the utmost respect for all of them. They have allowed me to use my young mind in everything that I do and have been supportive in all that I do. If anything, Bingo Royale supports the fact that I am a young female building a career for myself. This place has been a huge stepping stone for me and I am only honoured to be a part of the BOSS Gaming Group.