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Women in Business as the shareholder of Sigma Car Rental

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Being part of a previously failed business I had to learn to overcome my fears of starting over. I had to accept and realize that mistakes can offer priceless lessons, lessons that made me stronger and wiser which has driven me to where I am in business today.

I think that as a result of the historical inequality of men and woman, even today being a woman we are faced with hardships in the world of business and entrepreneurship that men don’t. A proven fact is that woman and men are inherently different. We communicate and approach problems differently and because business has been a typically male dominated society, woman had to learn or at least I had to learn to become one of “old boys club”, but having said this, this is just the world we live in and I personally enjoy the challenges and power games that comes with being a woman in business.

Being a business woman, wife and mother of 2 young boys I have learnt to juggle my time between my personal and business life. My inspiration came from a quote by Ralph Lauren saying:” A leader’s role has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.”

Despite the obstacles and hurdles a young business may face, I am extremely proud of the fact that we have been in operation for merely 2 years and already grown to having not only 1 branch in East London, but a second in Johannesburg and that we continue to grow and prosper in all avenues by creating job opportunities to enrich the lives of many underprivileged individuals.

She spent her entire life working career in the car hire industry, growing from a temp who worked on weekends and during school holidays and then going permanent after completing her studies. “I have proven myself over the years and grown from a consultant to branch manager and now a proud shareholder of not only 1 but 2 branches, since the beginning of 2012 in East London and Johannesburg”.

She is a very hardworking lady who is not afraid of hard work and is no stranger to working long hours and extended weeks to make her dream of growing the car hire company to the rest of South Africa a reality.” I have not only contributed towards the growth of the South African Economy but have also created jobs and enriched the lives of many underprivileged individuals whom she employs on both a permanent and part time basis” said Nerise Davids.

She is not only a dedicated businesswomen, she is also a wife and mother of 2 boys, “juggling my time between my personal and business life”. She is a proud woman “I have a great deal to be proud of as my achievements in business over the past 2 years have been nothing but excellent and believe it will only but grow and strengthen the Sigma brand going forward”.

Contribution: Zikhona Mbananga

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